Dr RUTURAJ BABER
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Assessing Global Perceptions of India: Policy Implications Drawn from Foreign Tourism Narratives | turyzm/tourism / 34 / 1 / 57 - 66 | 0867-5856 | 27-Jun-2024 |
| 2 | How is the World Looking at India? Story from International Tourists | Pacific business Review international / 16 / 7 / 97 - 109 | 0974-438X | 18-Mar-2024 |
| 3 | Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review | Cogent Business & Management / 11 / 1 / 1 - 26 | 2331-1975 | 19-Feb-2024 |
| 4 | Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach | International Journal of Information Management & Data Insights / 4 / 4 / 1 - 14 | 2667-0968 | 18-Apr-2024 |
| 5 | New Education Policy: Qualitative (Contents) Analysis And Twitter Mining (Sentiment Analysis) | Journal of Content, Community & Communication / 12 / 6 / 2 - 13 | 2456-9011 | 20-Jun-2020 |
| 6 | Does brand association, brand attachment, and brand identification mediate the relationship between consumer?s willingness to pay premium prices and social media marketing efforts? | International Journal of Electronic Marketing and Retailing / 15 / 6 / 662 - 686 | 1741-1033 | 30-Oct-2024 |
| 7 | The Impact of Artificial Intelligence on Digital Employee Engagement | Prabandhan: Indian Journal of Management / 17 / 9 / 24 - 43 | 0975-2854 | 18-Oct-2024 |
| 8 | Decoding Intentions To Purchase Organic Food Products In An Emerging Economy Via Artificial Neural Networks | Agricultural and Resource Economics / 10 / 4 / 301 - 328 | 2414-584X | 31-Dec-2024 |
| 9 | Investigating the role of UTAUT2 in the user satisfaction and continued usage of mobile fitness apps: evidences from India | Journal of Content, Community and Communication / 21 / 10 / 110 - 119 | 2395-7514 | 04-Jan-2025 |
| 10 | Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users | Journal of Applied Structural Equation Modeling / 9 / 1 / 1 - 24 | 2590-4221 | 05-Jan-2025 |
| 11 | Which is the green generation A multigroup analysis of millennials and Generation Zs green consumerism | British Food Journal / NA / NA / 1 - 24 | 0007-070X | 14-Aug-2025 |
| 12 | Green Marketing in Asian Nations: Current State of Research and Future Frontiers | Sage Open / 15 / 4 / 1 - 26 | 2158-2440 | 29-Nov-2025 |
| 13 | Experiential marketing: systematic review and future research agenda | Marketing Intelligence and Planning / / / 1 - 35 | 0263-4503 | 04-Jan-2026 |
| 14 | Driving AR Experience to Purchase Intention: Examining the Role of Users' Immersiveness, Perceived Innovativeness and Engagement in Virtual Try-On | International Journal of Consumer Studies / 50 / 2 / 1 - 21 | 1470-6423 | 30-Jan-2026 |
| 15 | Exploring the influence of immersive technologies on purchase behavior in the real estate sector: a cognition-affect-conation model approach | Property Management / / / 1 - 20 | 0263-7472 | 14-Nov-2025 |
| 16 | Trust green, pay more: Decoding green brand loyalty and willingness to pay more for electric vehicles through green transparency and green perceived value | Acta Psychologica / 264 / / 1 - 15 | 1873-6297 | 09-Mar-2026 |
| 17 | Is your phone ruining your well-being? Exploring the role of phubbing and mobile phone usage addiction on the well-being of users | BMC Psychology / 14 / 1 / 1 - 13 | 2050-7283 | 16-Feb-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Fostering Industry-Academia Partnerships for Innovation-Driven Trade | RUTURAJ BABER,ABHAY DUBEY, CHANDA GULATI, FIRDAUS MALIK, FRANCESCA DI VIRGILIO, NISHANT JOSHI, PRERANA BABER | 9798369330975 | / |
| 2 | Handbook of Talent Management and Learning Organizations: A Post-Pandemic Perspective | RUTURAJ BABER,FRANCESCA DI VIRGILIO, MUHAMMAD ADNAN KHAN | 9781003429890 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Sustainable Business Practices and Innovative Models | CONFERENCES | Sustainable Business Practices and Innovative Models | PARTICIPANT) | CHRIST (Deemed to be University)Delhi-NCR | 23/04/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Research Paper Writing and Scholarly Publication | Faculty Development Programme on "Research Paper Writing and Scholarly Publication" | 02/03/2026 | CHRIST (Deemed to be University) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Key Drivers of Interpersonal Bonding in Interorganizational Relationship in Business Marketing | Ashish Kumar Tiwari | Symbiosis International (Deemed University) | EXAMINER |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Empowering Ethical Advertising | ASCI Academy, ASCI Academy | National | Participant | 04/07/2025 |
| 2 | Enhancing Academic Excellence Through, Technology, REsearch, and Innovative Teaching | School of Business & Management, Christ University, | Institutional | Participant | 19/05/2025 |
| 3 | Leadership Nexus | CEDBEC, | Institutional | Participant | 02/03/2024 |
| 4 | New Faculty & Staff Orientation Programme | Centre for Academic and Professional Support, | Institutional | Participant | 16/01/2024 |